The DOTAugust 29, 2010
In 2000, Channel 7 ran one of the most unique promotions I’ve even seen for TV. Most TV promotions require you to call in, or remember a promo code or something similar to that, but this one actually required you to stick something to your TV. The promotion was called The DOT. Here is one of the packets they came in and the DOT itself.
Basically how this thing worked was that at a specific time each night (usually during a popular show), in the bottom right corner where there is currently a 7 watermark, a watermark the same shape as the DOT appeared and at the start of the program, Channel 7 would tell viewers to stick the DOT to their telly (it was sticky on the back) over the watermark, and continue watching Channel 7 for the entire hour (no changing Channels) and this process would charge and activate the DOT. After that you simply put it back in it’s packet and then sent it away and hoped you were a winner. 10 years ago (I was 7) I must have decided to keep one of these DOTs as a momento and I found it the other day as I was looking through my stuff. I was also disappointed to see not a single mention of it on the internet, so that’s why I decided to blog about it now!